One bad list won't take down your app's email

Bounced and complaining addresses are suppressed for you, and we check your bounce and complaint rates every hour, warning you before sending is paused.

What you can do

Everything in deliverability guard

  • Hourly health check

    Every hour we look at your last 7 days, once you've sent at least 100 emails.

  • A warning first

    We email you when bounces pass 4% or complaints pass 0.08%.

  • Paused before it gets worse

    Above 8% bounces or 0.16% complaints, sending is paused and sends return 403 suspended. Contact support to review and lift it.

  • Automatic suppressions

    A hard bounce or a spam complaint suppresses the address, and a complaint also unsubscribes the contact.

  • Suppressed recipients don't count

    They're skipped, don't count towards your quota, and you get an email.suppressed event.

Deliverability

Built to reach the inbox

Every domain is signed with DKIM and sends bounces to its own return path, and the API looks after your reputation while you build.

DNS records for yourdomain.com
TypeNameValue
TXTiresendly._domainkeyp=MIGfMA0GCSq…
MXsendfeedback-smtp.eu-north-1.amazonses.com
TXTsendv=spf1 include:amazonses.com ~all

DMARC is recommended. The console shows the exact values for your domain and re-checks them for you.

  • Automatic suppression

    Addresses that bounced or complained are skipped on later sends, with an email.suppressed event so you know.

  • Tracking only when you want it

    Open and click tracking is off until you turn it on for a domain. Unsubscribe links are never rewritten.

  • TLS your way

    Each domain sends with opportunistic TLS, or enforced TLS when every message must be encrypted in transit.

  • Reputation guardrails

    Broadcasts pause if more than 5% of recipients bounce or complain, and sending pauses if your account's rates run too high.

How it works

From first step to done

  1. 1Verify DKIM and add DMARCSet up your domain fully before you send.
  2. 2Email people who askedAnd send marketing as broadcasts, which add unsubscribe links for you.
  3. 3Watch your ratesFollow bounce and complaint trends under Metrics in the console.
Good to know
Warning
Bounces 4% · Complaints 0.08%
Sending paused
Bounces 8% · Complaints 0.16%
Checked
Every hour, over the last 7 days
Starts after
100 emails
Developer API

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Get started in 3 steps
  1. 1Create your free accountGet an API key in seconds.
  2. 2Verify a sending domainAdd the DNS records we show you.
  3. 3Send with one requestcURL, Node.js, Python: plain HTTP.