Analytics
Opens, clicks, bounces and unsubscribes for every send.
| Tab | Shows |
|---|---|
| Overview | Emails sent, open rate, click rate and bounce rate. |
| Campaigns | Each campaign's delivered, opens, clicks, click-to-open, bounces, unsubscribes and spam complaints, with first opens and clicks over time. |
| Compare | Your best open rate, best click rate, lowest bounce rate and biggest send. |
Counting real people#
Opens and clicks from bots, security scanners, Apple Mail Privacy Protection and Gmail's image proxy aren't counted, so your rates reflect real readers.
Note
Opens and clicks are only tracked when Track opens and Track clicks are on for the campaign.
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